Thursday, October 04, 2012

The 4 Major Reasons Why People Won’t Want Your “Gano” Business

Hello Business Owner,

It’s a known fact that products that contain Ganoderma properties deliver significant health benefits.  From anticancer effects, to immunological effects, to antioxidant activities, to liver-protecting effects, hypoglycemic effects, antibacterial effects, to antifungal effects, and reducing cardiovascular risks; all of which makes these products medically valuable.

Ganoderma products are excellent for the whole family and are widely available as food supplements, in coffee and other beverages, as well as in skin and body care formulations.  But despite the health benefits of products containing this precious ingredient, MOST people are still NOT going get it from you, or consider your “gano” related business venture.

In her recent book, an industry colleague of mine outlines four major reasons why they won’t:

Reason #1 – They don’t know about you.

Reason #2 – They don’t want what you’re selling.

Reason #3 – They don’t want what you’re selling more than what they would have to give up getting it.

Reason #4 – They don’t believe you.

Together these four reasons encompass every possible variation of why a prospect won’t do business with you.  If you can conquer every one of these, you will succeed.

In this 'no cost' eBook, written by one of my colleagues, she talks about how to overcome all of them.  But right now I’d like to focus in on Reason #4.  Meanwhile, if you’d like to have this ‘no cost’ eBook, in order to adhere to email marketing rules, I need your permission to send it to you by clicking here.

The fourth reason why people don’t take advantage of what you have – because they don’t believe you – is one of the most, if not THE most important obstacle to overcome in the whole sales process.  The “believability factor” is also one of the most overlooked.

The funny thing about it is that when most people see a sale slipping away or when they’ve been experiencing a lot of rejection (getting 100 no’s just to get 1 yes), their immediate gut reaction is to sell harder.  Inflate their claims even more.  Make bigger promises.  Pump up the hype.  This is counter-productive.  The reason people weren’t buying from them in the first place is because they didn’t believe them.  Now they’ve only made things worse.

Gary Bencivenga, one of the most successful and respected direct marketing copywriters in the past three decades, talks about how your prospects or customers are looking for excuses to ignore you because they’ve got 100 other messages they have to get to. The moment they hear you over-promising you’ve just given them permission to ignore you.

As he says, “Nobody buys without belief”…and if you can get them to believe you…“most of the battle is already won.”

Here’s where things really start to get interesting for us.  In our industry (network marketing), almost more than any other, the single biggest hurdle we have to overcome in our prospect’s minds… is…they don’t believe us!

So how ‘bout that?  One of the most essential elements to the whole process is also the one thing that is lacking more than anything else in our particular business.

What a predicament.

There are many, many reasons why people have a hard time sponsoring and this is one of the biggest.

At the Gentry Marketing Group we exist to help struggling entrepreneurs overcome the obstacles that stifle the growth of their businesses.   The wonderful thing about it is we do it absolutely at NO COST to those that join our email list (join here).

Did you hear what I said?  You can get NO COST, timely tips and advice—every 7 to 10 days—that you can act on immediately to enhance your business.   If it cost nothing, why not take it?  And… what kind of tips am I talking about?

    How to attract prospective customers like a magnet, rather than beg your “warm market” to please try your products and/or your business venture.

    Why you should view your ‘primary business’ as just one of many multiple streams of income.

    How to get PAID while prospecting.  Can you imagine what it would be like if people came to you and actually PAID YOU to prospect them?

    How to ‘nurture’ leads and overcome the “believability factor” mentioned above.

    How to convert leads into paying customers.

    How to reach tens of thousands of prospects at one time and begin drawing them to you and what you have to offer.

    Why you should NOT rely solely on the “replicated website” your company issued to you.

    How to write compelling sales letters that cause prospects to take immediate action.

    How to market your business at NO COST, while building a marketing budget that can take your business to the next level.

    How to become a “trusted advisor” and a recognized subject matter expert by blogging your business into a six-figure income.

    How to eliminate the reoccurring monthly expenses that ALL home-based businesses face (i.e. cell phone bill, internet bill, cable bill, energy bill, and your car note, etc.) by having someone else pay ALL of these bills for you.

    Finally, how to guard your business and your family from the common and uncommon legal woes that often come in life, regardless to how trivial or traumatic they may be.

Again, we offer ALL of this information and much more, on a weekly basis (7 to 10 days) at NO COST to you!  In fact, allow me to give you the first “no cost” offering right now. But like I mentioned earlier, I need your permission to do so.  Click here to sign-up on our email list, and I will send you a 71-page eBook that teaches the concept of attracting customers to you, rather than you having to approach them.

Meanwhile, we look forward to staying in touch with you; at least twice a month via email; and if you ever have any questions, please do not hesitate to call.

Best regards and May God bless all of your endeavors!

Sincerely,

Michael C. Gentry

CEO

Gentry Marketing Group

“The World’s F/ree Online Marketing Consultancy” sm

mike@***.com

267.210.0080



Unsubscribe me from this list

No comments:

Post a Comment